In building the LinkedIn Marketing Labs Certifications, our team sought out marketing experts, like Amanda Grant, VP Global Head of Social at GroupM, for input. Getting certified enables you to showcase your expertise with LinkedIn Ads, demonstrating your understanding of best practices. The reason? As more companies see results from LinkedIn Ads, they’re looking to employ marketers who can increase their ROI and reach. Over 20,000 digital marketing and advertising professionals have taken courses through LinkedIn Marketing Labs – a number that’s growing by the month. Ambitious and knowledge-hungry marketers – novice or experienced – understand the importance of ongoing marketing education, and how it distinguishes you from the growing crowd of digital marketers. If you’re a digital marketer, you likely aren’t a stranger to certification courses, and if you’re new to digital marketing, you’re probably looking for opportunities to learn more. Why Become an Accredited LinkedIn Marketing Expert? LinkedIn Marketing Labs Certifications are free and open to anyone! Let’s take a look at the benefits of certification and how to take what you learn to create successful LinkedIn campaigns for your company, clients, or brand.

After completing a certification exam, you'll receive a credential that’s added to your LinkedIn profile, distinguishing you as a proven expert. Getting certified enables you to showcase your LinkedIn marketing expertise, differentiate yourself from other marketers, and show your familiarity with our advertising tools.

Our new certification program recognizes individuals who demonstrate proficiencies in advertising with LinkedIn. That’s why we’re offering a free certification program through LinkedIn Marketing Labs. It’s not enough to have general experience or be a “Jack/Jill of all trades.” Today, companies want to know that you’re an expert when it comes to the most powerful digital marketing platforms. Digital marketing tools are more robust than ever - and growing more complex and powerful with each passing month.

Linkedin marketing lab